CITY OF WHITEHORSE SIGNAGE STRATEGY
ASPECT Studios in alliance with Studio Binocular recently completed a comprehensive signage strategy for all Council branded signage assets.
The project demanded an extensive audit and consultation process with a variety of stakeholders within Council and the broader community. The summary outcomes and recommendations of this phase of the project informed the redesign of all Council branded signage. This covered and included:
—Parks and open spaces
—Gateways into the municipality
The signage information included wayfinding, directional, location, time and distance, maps and icons. Extensive research was initiated to develop a suite of materials that could be used for both the natural and urban environments across the municipality. The construction methodology mitigated maintenance requirements and negotiated the fine balance between sustainable and environmental aspirations and the pragmatic need for a durable and graffiti resistant suite of signage.
Client // City of Whitehorse
Year // 2010