A NEW GENERATION OF TREE LOVERS
One of the key strategies of the Green City Plan is to raise community awareness of the benefits of greening by undertaking community engagement with the aim of demonstrating the value of trees, challenges with planting trees in the city and fostering a connection to city trees. Urban&Public was engaged to create graphic resources to promote the Green City Plan Objectives and Strategies.
Our team provided all design services and implementation for the North Terrace Tree Trail project. A tree walking and discovery route for the community with a focus on children of all ages and families to explore the city, discovering the benefits of trees in a city environment and disseminating key information in an engaging and fun way.
The U&P team undertook the following tasks:
— North Terrace Tree Trail branding identity
— Map for North Terrace Tree Trail, with relevant educational information pitched at Junior School aged children.
— Tree Family Art (five trees) that related to the Map.
— Public Space Art/ Design Intervention, stickers/ stencils etc that provided information on the value of trees. The design intervention collateral needed to be able to be replicated a number of times on street trees throughout the city.
Client // City of Adelaide
Year // 2017