Urban&Public refined and implemented a wayfinding strategy for Parramatta Park. A significant landmark within Western Sydney, the Park encompasses 100 hectares of public open space, playgrounds and historic items on the banks of the Parramatta River, adjacent to the Parramatta CBD. The park is an important place in the Darug lands and a UNESCO World Heritage listed and includes 11 historic Australian Convict sites, and receives over 1.7 million visitors yearly.
Key objectives were to create identifiable elements and information to direct and orientate people to heritage locations, playgrounds, picnic areas, river crossing and other community facilities and the surrounding transport hubs in Parramatta and Westmead.
A hierarchy of signage elements for both pedestrians and vehicles were developed to create a clear legible system of wayfinding signs across the park, including new entrance signage elements. New pictograms and a park map were also developed as part of the project. Initial concept design was developed for the Trust by Mark Tatarinoff.
Client // Parramatta Park Trust
Team // Urban&Public
Years // 2016—2018