SIGNAGE REVIEW AND WAYFINDING STRATEGY
Urban&Public were engaged by the Mosman Council to complete a municipal signage review and analysis to determine the best approach in updating council’s signage assets and to assist in the systematic placement for new signage, along with visual, architectural and typographic influences for the development of a contemporary suite of wayfinding signage. Existing signage was generally lacking in relevant information, poor application of council brand, over–regulation and inappropriate location placements.
Signage in such unique locations must with stand both coastal conditions and life cycle in public parks and urban centres. A hardy material palette of timber, juxtaposed with anodised metal framing and aluminium substrate formed the base of the new signage. A unique system of patterning was developed for each sign location typology: urban, park and coastal. These patterns were either routed into the timber framing, printed onto sign fronts, or perforated into large aluminium panels which created tactile links to periods in local architectural and maritime history, a sign type and location identification system and a method of visually reducing signage appearance.
Year // 2015—2016
Client // Mosman Council