SIGNAGE REVIEW AND WAYFINDING STRATEGY
Urban&Public were engaged by the Mosman Council to complete a municipal signage review and analysis to determine the best approach in updating council’s signage assets and to assist in the systematic placement for new signage, along with visual, architectural and typographic influences for the development of a contemporary suite of wayfinding signage. Existing signage was generally lacking in relevant information, poor application of council brand, over–regulation and inappropriate location placements.
Signage in these outdoor locations must withstand both exposed coastal conditions and wear and tear in public parks and urban centres. A tough material palette of timber, juxtaposed with anodised aluminium framing and aluminium filigree is used in the new signage. A system of patterning was developed for each sign location typology: urban, park and coastal. These patterns were either routed into the timber framing, printed onto sign fronts, or perforated on the large aluminium panels that references some of the older architectural styles and forms in the area — and a method to reduce the visual weight of the signage.
When Council wanted to implement new smart parking technology and parking counters it was incorporated into the new suite of signs to keep a consistent visual language across the public domain. Sensors located in car parks and on streets gives visitors an indication of the best places to park, and where the probability of finding a car park is highest — all supported by a free smart phone app.
Year // 2015—2017
Client // Mosman Council