ASPECT Studios and Studio Binocular undertook a comprehensive analysis and evaluation of two key Activity Centres in Moonee Valley, Melbourne with the aim of developing a family of wayfinding signage that could function in very different urban typologies.
The two areas, Moonee Ponds and Airport West, required a signage family of flexible elements that could provide the necessary wayfinding components to link pedestrians with transport networks and services, aid in access to community facilities and promote walking and cycling around the municipality.
The developed signage family was also rolled out for Keilor Road and North Essendon Activity Centres.
Key components of this project included:
— Signage messaging and placement
— Area and Heads Up Mapping
— Cost effective alternatives to standard signs
— Durable and long lasting signage elements
— Access and legibility design outcomes for a Linguistically and Culturally Diverse audience.
Client // City of Moonee Valley
Years // 2011—2013