The M80 Trail is a significant connective path network proposed to complement the $2.25 billion Ring Road Upgrade.
U&P and Studio Binocular delivered an identity and wayfinding strategy to be rolled–out across the entire network. Covering 38km, the trail traverses major roads, rail and waterways. The necessity for a clear and legible system of navigation was paramount to meet the challenges of an, at times, disjointed and circuitous route.
The identity laid the foundation for the creation of a signage family, furniture and shelters that are iconically ‘branded’. At the heart of the system is the use of a common colour and characteristic form to clearly sign and signify the route for users.
Our services covered:
Route and connectivity analysis
— Identity development
— Signage family design
—Design and documentation of furniture and shelters
—Implementation of strategy
Client // VicRoads
Year // 2012