A GROUP EFFORT
The Goulburn Valley Wayfinding Strategy was initiated to assist activity centres and townships to promote walking and cycling in a coordinated program across three municipalities.
The Shires of Moira and Starthbogie, and the City of Greater Shepparton had identified a number of issues facing local communities that would benefit from integrated active transport infrastructure.
During extensive consultation with over 12 communities across the three municipalities it became clear that a signage family could help promote local tourism by encouraging extended stays for the region. It was identified that each town had some level of historical or cultural walk that could be promoted through the signage family. The walks became an attractive way to explore these towns and in doing so create more foot traffic and increase retail spending.
Client / City of Greater Shepparton, Shire of Strathbogie, Shire of Moira
Year // 2013