IDENTITY AND WAYFINDING
The City of Casey identified the need to create a unique identity for the Casey Complex precinct and associated wayfinding, gateway and facility signage.
With Studio Binocular we developed a clear brand voice to rationalise the signage and project a clearer identity to the community about the precinct and its facilities.
The Casey Complex brandmark is based on the idea of a complete community precinct. It references the traditional concept of city walls enveloping the heart of a community.
The negative space within the C creates an arrow which communicates the concept of direction and movement. This sense of movement is also supported through the use of a brightly coloured gradient — helping to suggest a sporting context.
Development of the visual identity system for the complex established a framework for the wayfinding family of signage. Aimed at both vehicles and pedestrians the signage family negotiated a balance of scale to create a legible visual language.
Client // City of Casey
Year // 2012