BRANDING & WAYFINDING
Bunurong Memorial Park is the newest of Southern Metropolitan Cemeteries Trust’s (SMCT’S) cemetery properties in Melbourne, Victoria, comprising a land area of approximately 100 hectares.
SMCT’S physical vision for the site was contemporary and distinctively Australian, beautifully landscaped, with an abundance of lakes and calming water features.
Working closely with BVN Architects, Urban&Public in collaboration with the ASPECT Studios landscape team, developed a comprehensive branding and signage strategy for the whole site.
The branding outcomes built on the existing SMCT language and vision and carried through to the signage approach, which was to create a complementary addition to the architecture and landscape treatments. This was achieved through a refreshed visual language, choice of colour, materials and finishes. The family of signs were developed to be durable and long lasting utilising a simple contemporary design to ensure their aesthetic longevity.
Client // Southern Metropolitan Cemeteries Trust
Years // 2015—2016